BronxCare Health System
January 2018
We Are Now the BronxCare Health System —
Caring For the Bronx
We are proud to introduce BronxCare, the new name for our Bronx-Lebanon Hospital Center Health Care System. The BronxCare Health System identity, which also includes a redesigned logo, builds on Bronx-Lebanon’s tradition of community service and extraordinary record of accomplishments in successfully Caring for the Bronx. It provides a clear, concise, and easily recognizable brand that will be immediately associated with our continuing efforts to lead the way in delivering the highest quality and accessible services, while assuring patient safety and satisfaction.
The BronxCare identity encompasses and replaces the previous Bronx-Lebanon branding at its two hospital locations; Life Recovery Center (for chemical dependency) and other mental health programs; specialized skilled nursing home; the nine story Health and Wellness Center; and numerous outpatient practices, including the Dr. Martin Luther King, Jr. Health Center network. BronxCare Hospital Center will be the new name for Bronx-Lebanon Hospital Center, while the other facilities in its health care system will be rebranded with the BronxCare identity.
Our identity is our reputation, and the new BronxCare name describes what we do best, Caring for the Bronx by Promoting and Achieving Health Care Excellence.